Monthly Archives: February 2012

BETT and ISE 2012 review

Loxit recently returned from exhibiting at #ISE2012 (Integrated systems Europe) at the RAI centre in Amsterdam and #BETT2012 (British Educational Training and Technology Show) at Olympia in London, both of which were very rewarding shows for many reasons. For any business the level of investment to attend such shows is significant and for a business the size of Loxit they represent one of,  if not the largest portion of our marketing expenditure.

There are of course several reasons for exhibiting and attending these types of shows, and this is at the forefront of our minds when both planning and during our time on the stand. There are two main product lines to our business one being “IT security” products and the second being “Audio Visual” mount solutions. Although it has to be said that products from each are applicable to both product lines. None more so than both our iPad (Tablet) charge and sync storage solution and our Hi-Lo® 500 Flip Top™ DisplayLift which we demonstrated at ISE and BETT.

What was very clear is that Loxit has two products in particular which received significant interest and more importantly investment from throughout the world, we had conversations with end users and integrators alike from many different countries about the integration of tablet devices and Interactive large format displays into the #work, #learn and #public environments.

This was echoed by the plethora of major brands introducing the latest tablet and interactive large format displays at both shows, one of which was #Samsung with the Microsoft #Surface #sur40 (on several stands at both shows) and the #galaxytab. Along with of course the #apple #ipad

Our Lapbank iPad charge and sync solution was extremely well received at both shows, we knew of course there is a market for this type of product as we wouldn’t have invested the time and money in making the product in the first place. But I have to say what did come as somewhat of a surprise, was the interest from BETT, during a time of shrinking budgets there was evidence that schools with the necessary budget are already clearly seeing educational benefits and outcomes. Which in turn we are told is helping justify the sometimes significant investment tablet products require to other schools. And furthermore it’s clear this investment is not only coming from the schools themselves but from parents too. Shown by some of the BYOD “bring your own device” initiatives advertised and discussed at BETT this year. At ISE the product was of no less interest with some visitors who are providing tablets to aid both customers and its own employees, surprised that such a product even existed.  The most interesting conversations came from such reactions with people seeing the product as a catalyst to discuss BYOD initiatives with end users and their colleagues.

Our  Hi-Lo® 500 Flip Top™ Display Lift which was designed specifically for use with #multitouch interactive large format displays, also saw significant interest from visitors from around the world. With so many display manufacturers including the likes of #samsung #LG and #Panasonic, as well as a large number of independent solutions providers releasing a raft of interactive large format displays at both shows. To say our flip top was well received is somewhat of an understatement, with us even selling the Flip Top trolley we had on our stand at #ISE2012 to a fellow exhibitor from Scandinavia. Further testament I feel to both the reception our own product receives along with its potential worldwide, as well as the explosion in the #multitouch #interactive media market.